Rethink Your Marketing to Unleash Growth Boston/Cambridge, MA

October 30, 2018 | 8 am – 12 pm Eastern Register
Learn Effective B2B Marketing Strategies & Techniques Get More Leads. Get More Revenue. Get More Results.


Rethink Your Marketing to Unleash Growth is an intensive workshop focused exclusively on B2B marketing and lead generation.

Event Information

Tuesday, October 30, 2018
8 am – 12 pm Eastern

Harvard University
Harvard Faculty Club
20 Quincy Street
Cambridge, MA 02138

Session Name
Workshop Kickoff
8:00 am
Audience Targeting & Persona Building Workshop
8:15 am
Using Neuroscience, Psychology, and Behavioral Science
8:45 am
Affectiva's Marketing Best Practices
9:15 am
SAP's Advanced Content Strategies
9:45 am
Rethink Your Marketing Mix
10:15 am
Coffee Break
10:35 am
Advanced Marketing Strategies
10:45 am
Action Planning Workshop
11:30 am
Workshop Wrap-Up
12:00 pm
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Ginger Shimp, MBA

Ginger Shimp, MBA

Sr. Marketing Director, SAP

Ginger Shimp is Sr. Marketing Director at SAP. Shimp helps the 17th largest brand in the world run better. Since 2004, she’s helped companies in myriad industries by telling not only the SAP story, but the stories of their customers and their customers’ customers. Shimp is deeply involved in developing content, engaging channels, deploying tactics in order to educate, stimulate interest and drive demand: “Marketing isn’t just what I do, it’s who I am!”

Gabi Zijderveld

Gabi Zijderveld

CMO, Affectiva

Gabi Zijderveld is CMO of the Emotion AI pioneer, Affectiva, leading all aspects of the company’s marketing and growth initiatives. Zijderveld created the new technology category of Emotion AI and positioned Affectiva to dominate the space, including high volume press coverage such as TechCrunch, Wired, Forbes, Inc., NPR, Harvard Business Review, and many others. She has over 20 years of management experience at leading tech companies including Dragon Systems and IBM.

Tom Shapiro

Tom Shapiro

CEO, Stratabeat, Inc.

Tom Shapiro is CEO of Stratabeat. He has developed marketing strategies for startups, midsized companies, and market leaders such as AT&T, Intel, and P&G. Previously, Shapiro was Director of Digital Strategy at the digital marketing agency iProspect, where he helped the firm grow from 85 to 700+ employees in five years. Shapiro has been published in Chief Marketer,,, Forbes, among others. Shapiro’s book Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth was published in 2017.

Justin deMontigny

Justin deMontigny

Brand Strategist, Stratabeat, Inc.

Justin deMontigny is a Brand Strategist at Stratabeat. He previously served as Account Supervisor at the digital marketing agency iProspect, where he managed performance marketing and search engine optimization for multiple Fortune 500 clients. deMontigny has managed monthly marketing budgets ranging from thousands to millions of dollars. Sharing his brand strategy and digital marketing insights, deMontigny is a regular contributor to the National Center for the Middle Market website.

Who Should Attend

The workshop is tailored for marketing executives and practitioners at B2B (business-to-business) companies.

Frequently Asked Questions

Find additional details about our Boston workshop on our FAQ page.

View FAQs

Why Register For a Workshop?

  • More Leads & Revenue: Learn actionable strategies for increasing your leads and revenue.
  • New Strategies: Discover advanced methods for B2B marketing strategy, neuromarketing, and demand & lead generation.
  • Up Your Digital Game: Walk away with new SEO, content marketing, ABM, behavioral analytics, and conversion optimization techniques.
  • Fortune 500 Insights: Get the same strategic guidance that our team members have delivered to companies such as AT&T, Intel, Hewlett-Packard, and Experian.
  • Personalized Advice: Get answers to your specific marketing questions.
  • Resources: Receive 100+ pages of worksheets, templates, and resources along with a copy of the book Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth.


You’ll walk away from the workshop overloaded with new marketing strategies, techniques, and ideas. If you are not thrilled with the workshop, get your money back, no questions asked.


  • I want to thank you for such a superlative presentation last month! The attendee evaluations were outstanding and you were rated exceptional by nearly every attendee. The surveys were filled with a wide range of powerful superlatives… ranging from ‘excellent!’ to ‘very inspiring’, ‘engaging’, ‘clearly defined’, ‘organized’, ‘well executed’ and ‘amazing!’ One attendee summed up their impression of your presentation as “absolutely the best forum to develop marketing of our products – enthusiastic!!!… Bring him back.

    - Jeff Grinspan, SURTEXJeff Grinspan

  • We loved Tom's presentation on rethinking one's marketing metrics! Tom has a true gift for storytelling, and his presentation was well-rendered, thought-provoking, and as much fun as it was fascinating. The audience was completely engaged throughout. Weeks later, I’m still thinking about it, and I know the attendees are too. The feedback we’ve gotten for Tom has been exceptional.

    - Meg Freitag, Insight Exchange NetworkMeg Freitag


Questions? Give Us a Shout!

If you’d like to discuss if our workshop is the right fit for you, contact us and we’ll be happy to answer any questions you may have.

Stratabeat's Insights Have Been Published In the Following

Chief Marketer Forbes HubSpot Innovation Excellence iMedia Connecction MarketingProfs MediaPost National Center for the Middle Market Target Marketing Velocitize Website Magazine

Increase Your Leads and Accelerate Your Growth

Register today to learn actionable methods for amplifying your awesomeness. Attend the October 30th workshop and receive not only 100+ pages of worksheets, templates, and resources, but also personalized instruction to grow your business.

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